Learn how to build an irrestible employer brand powered by AI that attracts, retains and engages top talents

Even if you have no experience, tech skills, or knowledge.

Register for free for the Employer Branding Secrets Course pre-enrollment, get notified about the next opening of slots, and stay informed about all the details of the offer and how to claim your exclusive discount.

The Employer Branding Secrets course is tailored to people who want:

  • To become an effective AI-powered Employer Brand consultant or strategist.
  • To develop and execute end-to-end Employer brand strategies powered by AI
  • To craft a Unique Employee Value Proposition and an irresistible Employer Brand Identity with proven templates and frameworks
  • To use AI to enhance Employer Brand strategy and content production.
  • To attract and retain top talent effectively and affordably without spending lots of money with agencies
  • To enhance and improve the candidate and employee experience with data-driven and Ai-driven systems.

Shape your future. Become an Employer branding master

  • Make a meaningful impact by contributing to your company's success through attracting and retaining the best talent
  • Grow your career by continuously learning and staying ahead in employer branding strategies and technologies
  • Earn recognition and respect by playing a pivotal role in taking your company's employer brand to the next level
  • Build your legacy by pioneering the integration of AI into your employer branding efforts
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In a world where the war for talent is more competitive than ever, every employer branding professional dreams of a secret weapon to stand out.

Imagine knowing exactly what your ideal candidates are looking for, developing a data-driven EVP, crafting messages that speak directly to them, and creating experiences that they fall in love with.

That's the power of AI in employer branding.

With GenAI, you're equipped to become an AI-Powered Employer Branding Professional and boost your employer's brand strategy. I want to show you how i have tailored a program training to help you leverage AI on a daily basis and help your results skyrocket

The future of work is here. We've stepped into the Era of AI, where AI is transforming every aspect of how we work, affecting all positions, jobs, and sectors, including employer branding.

AI is revolutionizing the field of employer branding by offering unprecedented capabilities for content creation, personalization, efficiency, and strategic insight. Now, I get it. The whole AI thing can sound a bit techy and maybe even a bit intimidating. But here's the thing: it's not about replacing the human touch; it's about enhancing it.

I know that you've seen this quote before.

65% of employer branding professionals are already using AI in their jobs, mostly for content creation and personalization. Besides that, AI tools have helped them save time and become more productive.

If you're not using AI now, you're probably already falling behind in the talent race

So the big question is: Why do certain organizations become talent magnets, attracting and retaining the best talents, while others struggle to fill their job openings with the skilled individuals they desperately need?

POOR UNDERSTANDING OF TARGET AUDIENCE

Knowing what attracts and motivates desired talent is key to effective Employer Branding.

LACK OF DIFFERENCIATION

Without a distinctive EVP, companies struggle to stand out in the talent War.

LIMITED RESOURCES

Budget Constraints: Limited resources allocated to employer branding efforts.

TALENT WAR COMPETITION

Losing talents to competitors and having difficulty attracting good candidates.

EXPERIENCE
GAP

Lack of knowledge in developing effective EVP and employer branding strategies.

GETTING LEFT BEHIND ON ARTIFICIAL INTELLIGENCE

Not leveraging AI to boost employer branding strategies and initiatives.

you will learn:

  • Learn how to create an EVP and an employer brand strategy, step by step, using AI-driven proven systems, processes, and frameworks.
  • How to create an employer branding strategy from scratch to attract and retain the best talent for your startup or organization's growth.
  • Learn how to integrate AI into your employer branding process, making sure you stay ahead in the competitive talent market.

You won't learn:​

  • How to use videos and design tools like Illustrator, Photoshop, and others.
  • A magic formula that will bring results without putting in any effort.
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What is included?
COURSE CONTENT

  • 1.1:    Future of Work: Trends and Insights
  • 1.2:   Employer Branding 101: Definition, history and examples
  • 1.3:   Integrating consumer, corporate and employer Brand.
  • 2.1:    Employer brand thermometer
  • 2.2:   The Secret Framework data-human driven
  • 2.3:   Set the stage: Preparing for the journey
  • 3.1:    Identify your target audience
  • 3.2:   Employer brand x-ray
  • 3.3:   Employer brand image audit
  • 3.4:   Competitor and market analysis
  • 3.5:   Diagnosis and insights
  • 4.1:   Setting key strategic goals and KPIs
  • 4.2:  EVP Development Workshop
  • 4.3:  Crafting your unique EVP Human-centered
  • 4.4:  Employer brand narrative and tagline
  • 5.1:    Employer brand voice and personality
  • 5.2:   Employer brand visual assets
  • 5.3:   Employer brand book guidelines
  • 5.4:   Employer brand narrative and tagline
  • 6.1:    Employer brand and EVP communication plan
  • 6.2:   Implementing the EVP on the talent journey
  • 6.3:   Employer brand and EVP activation
  • 6.4:   AI-driven content production
  • 7.1:    Establishing KPIs and a robust system of measurement
  • 7.2:   Tracking, evolving and refreshing your your EVP and employer brand strategy

+ EXCLUSIVE TEMPLATES

  • Brand Platform Template
  • Survey and interview templates
  • Competitor analysis template
  • Communication Channels analysis template
  • EVP Workshop Presentation
  • EVP framework template
  • KPIs template

+ amazing bonuses

[Sign up for the waitlist and secure exclusive bonuses when the course becomes available ]

Book of Prompts
ChatGPT

(VALUE $979): $0 (FREE)

  • Get a set of elaborate prompts to help you turn your rough ideas into great insights. Works with ChatGPT, Claude, BingChat, Google Gemini & other AI chatbots.
  • Leverage ChatGPT for idea generation.
  • Our prompts + your data = custom results.

ChatGPT and IA Full course

(VALUE $979): $0 (FREE)

  • Artificial Intelligence is one of the main skills of the professional of the future, which is why you will have access to a bonus AI and CHATGPT course.
  • Learn how to use ChatGPT from the scratch.
  • Best practices for prompt engineering, GPT creation and much more
  • Insights and tips about AI tools

Custom GPT assistant
- EB GPT TEAM

(VALUE $979): $0 (FREE)

  • Have you ever imagined having an intelligent bot at your fingertips, ready to gather valuable insights for your employer branding strategies
  • Use our custom GPT, Employer Branding Expert, that we trained on our data. Turn ChatGPT into your personal, all-knowing employer branding expert.
  • Open AI subscription required.

Talent Personas Masterclass with AI

(VALUE $979): $0 (FREE)

  • Ever wondered how to connect better with your ideal candidates? Talent personas are your guide. Our bonus gives you the answers to create them and achieve your EB goals
  • Discover how to create detailed talent personas to understand your ideal candidates better.
  • Learn how to use talent personas to craft personalized messages and experiences that resonate with your target audience

Private Invite to our Facebook Community

(VALUE IMMEASURABLE)
(FREE): $0

  • Trying to craft your EVP e develop your eb strategies by yourself can be really tough. Which is why we've created a private (invite-only) community where you can get 1-on-1 help from me, our team, and the other employer branding professionals who have launched their EVP and started attracting and retaining their best talents.

    You can ask questions, and get feedback on anything you want. You'll never be left alone.
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Multi-Lingual Subtitles

🇺🇸 🇪🇸 🇵🇹

Be part of our employer branding community, where HR, EB, MKT professionals, and entrepreneurs come to learn how to build employer brands and EVPs using proven AI-driven employer brand strategy and systems, processes, and frameworks.

 

100% ONLINE AND SELF-PACED

 

+5 HOURS OF CONTENT


+3 EXCLUSIVES BONUSES 

 

TEMPLATES AND MATERIALS


Facebook Group

 

ONLINE SUPPORT BY EMAIL

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For anyone working on employer branding projects.

The Employer Branding 4 Secrets community is for anyone who wants to master employer brand strategies:

Entrepreneurs

Growing a business? Learn how to build a strong Employer brand, step-by-step.

Employer Brand Strategists

Turn yourself into a brand strategist and charge for your consultant services

Students

Have your knowledge covert better with good employer branding understanding.

People & Talent Acquisition

HR professionals, TA and recruiters that wants to create and irresistible employer brand

Marketing and Communications professionals

who are looking to support their HR teams in building the employer brand

Everyone who wants to use AI to leverage your work

Discover how your organization should be leveraging AI to attract the best talent

join the waitlist now
EMPLOYER BRANDING SECRETS

To guarantee your spot and secure an exclusive discount, ensure you're notified as soon as it's available by signing up now

Sign up for our waitlist

7 Days Money Back Guarantee

We want to remove as much risk for you as possible which is why we offer a money back guarantee. If you don’t get the value we promise from this program, just let us know and we’ll give you your money back…. simple!

WHO WILL BE YOUR MENTOR:

THIAGO MEDRADO

Founder of 4 Startups, an American company with the mission to boost the growth and success of startups through innovative and tailored digital solutions and products.

Board member at No Clima, a creative consultancy specializing in branding and employer branding. Served as Director of Sales and Business Development and Lead Consultant for the company’s projects.

With over 15 years of experience in the fields of communication, sales, consulting, branding, and employer branding, I have developed and participated in more than 80 projects for major companies and startups, including brands like Ifood, Hotmart, Loft, Itau, Leroy Merlin, Natura&CO, MRV, Localiza, Kraft Heinz, Burger King, among others.

FAQ’s

The program is designed to take you on a transformational journey at your own pace. You can allocate a few hours per week or you could binge-watch the entire program. There’s a lot of content so we recommend taking it at a steady pace to allow the techniques and concepts to sink in.

Yes. Our private student Facebook group is an active hub of Employer brand strategists all sharing information, ideas, experiences, and progress on their Employer Branding Secrets journey.

Yes. We’re very personable and we respond to any query promptly. So whether you have a question about access or brand strategy techniques you can reach out at any time and ask us any question.

Yes. We want you to see for yourself how comprehensive and in-depth Employer Branding Secrets is.  Our 7-day money-back guarantee gives you access to the Employer Branding Secrets Course without any risk. 

Yes… Every video has subtitles for the following languages.

🇬🇧 English
🇪🇸 Spanish
🇵🇹 Portugese

Your access to the program is granted for 1 year.

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